Seth Godin is widely regarded as a top mind in the world of marketing. As soon as I started searching for material his name popped up in search engines, articles, and videos. His daily blog is always full of great insights and thought provoking questions. Linchpin was the first Godin book I decided to read, and it certainly will not be my last.

Linchpin is a perfect book for aspiring members of the business community. It offers tips and inspiration for the aspiring businessperson or the seasoned veteran who may be looking for change. This is the type of book I know I will read multiple times in the future to refresh the ideas he discusses. The main theme of the book is based around the title: “Linchpin: Are you indispensable?” Godin describes the employee that the company can’t live without, and ways in which you can become that person. I feel very strongly about some of the ideals that Godin discusses like being passionate about your work, being an ‘artist’, taking risks, and truly caring for your customer. You can feel the passion Godin has for this topic in the book simply in the way he goes about writing it. If you are looking for a place to start your journey in the world of business books, this is a great place to start. It was truly inspiring and brought up some hard-hitting topics that many people struggle with in their careers.

What are your thoughts on Linchpin if you’ve read it?┬áIf you have any book recommendations for an aspiring marketer leave them in the comments! I’ll be posting my thoughts on business-related books as I read them (and maybe some non-business related as well). Cheers!

Photo credit: Amazon

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March 13, 2014

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